Social Media in Asia. • Social network penetration in Asia Pacific 2012 2019-01-25

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Six things marketers should know about social media in Asia

Social Media in Asia

By using this social media platform, you can find your potential Chinese employees as well as customers for your business. The Top nominees of Health and Fitness are health-conscious individuals who have inspired the public to maintain a balance of exercising and healthy eating. Baidu has 660 million monthly active users, according to. What Does this Mean for Brands? However, in the last year or so Youku has started to fall behind its rivals. With the launch of the new platform, businesses will be able to start on the platform with a level playing field, as brands will likely all have to start from square one. Because of its diverse nature, it can be difficult to know where to start. Statistics from show that Tencent Video is now leading the online video market by having over 500 million mobile monthly active users and 63 million subscribers as of April 2018.

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The 10 Most Popular Social Media Sites in China (2019)

Social Media in Asia

In comparison, for the same month, South Korea had 43. It was one of the first apps to bring photo touch ups to the masses. Sina Weibo, or Weibo, is a micro-blogging platform in China released in 2009. Line is a domestic messaging app that has had some brand adoption, such as with , but only about 300 brands have joined as official partners. Singapore Social Media Statistics Singapore has 4. Businesses can post on a range of topics and utilize the platform to engage with other users. The nominees in this category were picked based on their numbers and engagement percentage growth on Instagram.

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10+ Interesting Social Media Statistics in Singapore (Updated 2019)

Social Media in Asia

Furthermore, Tencent offers paid marketing programs. Although social penetration in East Asia is fairly high at 48%, Southeast Asia lags behind Europe and North America, with only 37% social penetration. High-level Taiwanese officials are now citing the incident as they seek to strengthen penalties for the spread of what they deem false reports on natural disasters and food safety. Because of this, marketers who are targeting China should and become familiar with the platforms which are available in the country. Get to know more about DouYin: Short-video Platform Trended at the Start of 2018 Douyin has been making some huge waves in 2018, most noticeable is the fact that it is one of the first Chinese social media platforms to obtain popularity abroad. On average, each person can be exposed to up to 1,500 messages whenever they open their Facebook newsfeed. DouYin is now considered to be one the trendiest platforms in China.

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Six things marketers should know about social media in Asia

Social Media in Asia

Younger Singaporeans are instead flocking to Instagram. In Asia-Pacific, 427 million users log into Facebook daily. Few would be surprised that Singapore has a high Internet penetration rate of 82%. Youku contains more professional content than individual user-generated content. Baidu Tieba: A Search Engine Forum 6. Douyu is partnered with Tencent, after Tencent became its largest shareholder in March 2016. As of September 2018 the platform had 7.

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Southeast Asia digital, social and mobile 2018

Social Media in Asia

They create and distribute content on Travel, Beauty, Fashion, Technology, Mobile Devices and Applications, Entertainment and more. Global Social Media Statistics There are over 7. Momo: Tinder of China 10. This statistic shows the active social media user penetration in selected Asia-Pacific countries as of January 2018. This is the largest number of daily active users in the world. While posts on Quora can be quite lengthy, it is common for posts on Zhihu to be over 5k words and cover incredibly specific questions.

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The State of Social Media and Messaging in Asia

Social Media in Asia

Businesses can answer questions that relate to their industry and post links to their company website or contact form. So keep these three sites driving social media in Asia clearly on your radar, and you will not miss out on what is the future of social in this region! All of the inconsistency and negative news resulted in both creators and users leaving the platform. Indonesia is once again out in front with 67. According to , Youku dominated the mobile video market, with 14. Many compare this platform to. Has also worked with a Public Listed Regional Brand.

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Southeast Asia Has Among the Highest Social Network Usage in the World

Social Media in Asia

There are dozens of countries, hundreds of languages, and countless ethnicities. The global share of web traffic has grown very quickly. While found that average paid media engagement in Asia Pacific is 74 percent, Japan fell below that rate with just 60 percent of respondents actively engaging with or clicking on ad content. For example, below we see fresh motivational messages from the Lebron James Subscription Account and daily news from the Wall Street Journal Subscription Account: Within these branded accounts, users can access all of the content and services from a business that they need, eliminating the need for a mobile browser or branded app. Perhaps what makes Renren a little different from Facebook, however, is that it includes an online games center, a social commerce site, and a video-sharing site. Heres an example of a live stream on Douyu The company also holds live e-sports competitions in the hopes of further developing the industry. Videos on the platform have a maximum length of 57 seconds, making them easy to watch on mobile and on the go.

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Southeast Asia digital, social and mobile 2018

Social Media in Asia

Source: Company press releases; industry estimates. You can read some examples of this 9. To guard against spamming and alienating users, WeChat limits how frequently account holders can broadcast unprompted messages to followers to four times per month. Although it mainly served as a basic messaging tool, it is now packed with numerous additional features that make it entertaining to use. This can help companies to expand their business in China in a place that likely has less competition.

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Social Media Stats Asia

Social Media in Asia

Out of these, 592m are in Asia-Pacific, more than North America and Europe combined. The networks most common to western audiences have much smaller followings in Asia Pacific. Not only that, WeChat allows companies and celebrities to create official accounts to generate content for promotional purposes. Why is Momo important for your business? The lectures are live broadcast sound only and follow a set schedule. As of September 2018, Toutiao had 108. Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms. I went to school for marketing and it is very interesting to learn about the social media platforms here.

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Southeast Asia digital, social and mobile 2018

Social Media in Asia

Six Winning Social Media Strategies for Public Relations. Tencent Video has taken the reigns. Do you think they look better? They also have displayed creativity in story telling, vlogging, or in creating reality entertainment. As expected, Instagram is one of the social networking platforms that are affected by the Great Firewall censorship program in China. Singapore has an 82% Internet penetration rate.

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